Until before 1985, the logo used by Saipa was that of Renault and Citroen. Considering the change in the company’s production policies and creating variations in production as well as plans prepared for future of company in 1984, it was necessary that an independent logo be designed for the company. Creating Saipa logo was inspired by traditional tiling of a tower in Ilkhanid period which has an exemplary geometric balance in design and execution. Dimensional balance in designing 120ᵒ angles and identical manes and its volatility can be mentioned among the specificities of Saipa logo. At the first glance, Saipa logo represents itself as a gearwheel which is the main symbol of industry and production; looking more closely, one can imagine the ambulation and rotation around the central axis considering its dimensional balance. The universality and globalization can be implied by orientation of ridges towards the surrounding and placement of one ridge upward indicates the final approach of the organization in aligning talents toward organizational excellence. On the other hand, orientation of peripheral ridges inward indicates the organization’s entries. Such triple entries represent human resources, financial and raw materials departments leading into three turnouts of product, interest and services. These turnouts can be seen in the form of central ridges and their orientation outward. This logo is designed by the Late Master Morteza Momayyez inspired by red dome of the historical monuments of Maragheh city.

Pars Khodro

Pars Khodro company was established in 1956 with the name of Iran Jeep Commercial Company in the suburb of the old Tehran (Kilometer 9 of Karaj Special Road). Jafar Akhavan, the pioneer merchant of car imports to Iran and then its assembly and production could not imagine the future and effect of his action. At that time, automotive industry had not been originated in Iran nor in any of the middle east countries. Subsequent to establishment, the first activity of the company was to import Jeep Wheels from America and the first production lines of the product was installed and set up later and the first Iranian car with the name of Shahbanoo Jeep was launched by this company in 1959; followed by that product, Simorgh pickup was the second most powerful product produced in the same year.
Choosing such products for Iranian market at that time was an intelligent choice, because given the country’s bad road conditions, a four-wheel sport utility vehicle could be the best possible car for commuting in Iran.


Zamyad Iranian Commercial Vehicle Manufacturing Company was established as the most original factory of Rena Industrial Group in Azari Three-way, Tehran in 1963 and began its activity with imports, assembly and production of different types of commercial gasoline and diesel vehicles according to the international standards. Having expanded its activities and products development in 1971, this company moved to Kilometer 15 of Karaj Special Road, its present location, and have continued its activities until today with the aim of increasing its productivity, achieving high circulation in manufacturing commercial vehicles and promoting commercial shipment fleet in the country. Name of Zamyad comes from ancient Iranian myths; according to this, every guardian angel was supposed to protect the earth in a day; ancient Iran called the 28th day of every solar month Zamyad, angel of purity and guardian of cleanliness who used to protect the earth against pollutions. At the present moment, Zamyad is one of the biggest companies of Saipa Automotive Manufacturing Group which, with more than half a century of experience in commercial vehicles manufacturing it can be claimed that it, to a large extent, has achieved its visions in his journey towards growth and development, such that Zamyad is regarded as the powerful arm of Saipa Automotive Manufacturing Group in the field of production and supply of commercial vehicles

Saipa Diesel

Saipa Diesel Company came to existence after entering into an exclusive contract with Mc Trucks Company in 1963 and, using Iran Kaveh name, began its activity in the field of assembling Mc trucks and manufacturing different types of trailers. The number of trucks manufactured by Iran Kaveh, during cooperation with Mc Trucks Company, was over 7500 vehicles by 1978. Following the glorious victory of Islamic Revolution, and after Mc trucks production halt in 1978, in order to take advantage of existing capacities and create employment, Saipa Diesel Company set its goal to assemble other type of vehicles in the road, freight and passenger transport sector. Entering into contract with Gosha company of Yugoslavia for production of flatbed trailers, was another prominent actions of Saipa Diesel in 1983. Additionally, the contract of manufacturing Volvo F12 trucks was concluded between Saipa Diezel and Volvo Trucks after investigations performed concerning the launch of new production lines for manufacturing trucks. This choice resulted in a successful sale of Saipa Diesel product not only in domestic market but also in the overseas markets and therefore the company was awarded the Exports Appreciation Letter by of Economic-Commercial Deputy Department of the then Ministry of Industries in 1992. In line with establishing and deepening commercial cooperation with one of the most reputable companies active in commercial vehicles production industry, the knowledge and abilities of the company’s personnel were being improved in a way that since 1995, wind deflector lorry design have begun with the aim of eliminating the single-product and market demand in this product category by the company’s experts and the cooperation of French Renault company and the license of Research and Development Department was obtained from Ministry of Industries in 1996.